Meet Bobby Johnson - Regional Sales Director at Midland National

“I serve as a partner to financial professionals in North Texas and Oklahoma providing life insurance solutions that impact their bottom lines. As we bring life insurance sales ideas and concepts to the table, it helps financial professionals take their personalized financial planning to their clients. By including key components of life insurance, it can allow for increased revenues and client retention.”
Bobby Johnson and his office serve as a resource to financial professionals throughout North Texas and Oklahoma providing sales concepts, illustrations and business building ideas in life insurance solutions.
“We are always seeking new partnerships with financial professionals in the area who need a strong resource and sales arm to help them grow revenues and increase their book of business. My office and I serve as an extension for financial professionals in North Texas and Oklahoma with a primary goal to save time, make more money and have more fun, while implementing proven life insurance solutions into their practice.”

About Bobby

Bobby serves as Regional Sales Director for Midland National, supporting financial professionals and independent agents, since August 2006. From a service aspect, Bobby’s office is built to support financial professionals. Bobby brings 22 years of experience to the table to help find solutions to fit a particular problem. He and his team help find, design and bring cases to fruition, which translate into a win-win situation for the client and financial professional. Partnering with Bobby is one way a producer can increase revenues by finding opportunities that may have been overlooked in the existing book of business and increase client retention. Finding overlooked opportunities is something Bobby and his team not only enjoy, but they have a long track record of success in this area.


Bobby joined Midland National in June 1996 as a Registered Representative and has over 20 years of tenure with the Company. He transitioned into his current role of Regional Sales Director for North Texas in 2006. However, in 2017, he added the state of Oklahoma to his region.

Education & Certification

Bobby was a member of the Sam Houston State University baseball team in addition to completing his Bachelor of Business Administration and Marketing. Bobby holds his FINRA Series 6, 63 and 7 licenses and his license in life and health.


Bobby is a native of Frisco and resides in his hometown with his wife of 21 years, Misti, and their two teenage children, Hannah and Hunter. Bobby and his family love sports, the outdoors and spending time together as a family.

Contact Bobby Johnson

Bobby Johnson

Regional Sales Director

8616 4th Street Suite 100
Frisco, TX 75034